NO BLUES HERE: When former TGI Friday’s President Richard Snead was asked to pose with something that made him reflect fondly on his restaurant career for a Dallas Morning News feature, he chose the media coverage report for ‘Right Portion, Right Price,’ derekPR’s first national campaign on behalf of the brand.
"PR guru, always dependable for insightful and real commentary"
"Only a media relations magician could get Adam Schefter talking about TGI Friday’s on SportsCenter"
"Won Bulldog Reporter’s Media Campaign of the Year, the yearly PR national championship in his first at-bat"
"Won all Magellan grand prizes: most news coverage, best ROI, most creative twice and most engaging, exhibiting an unprecedented scope of expertise"
"PR guru, always dependable for insightful and real commentary"
"Only a media relations magician could get Adam Schefter talking about TGI Friday’s on SportsCenter"
"Won Bulldog Reporter’s Media Campaign of the Year, the yearly PR national championship in his first at-bat"
"Won all Magellan grand prizes: most news coverage, best ROI, most creative twice and most engaging, exhibiting an unprecedented scope of expertise"