WELCOME VIDEO AND MUST-WATCH PR

This is PR at its best: changing lives. This is the video case study of Safe Step Cares. I flew over a million miles and logged more than 10,000 hours to provide 60 life-changing tubs to those in need on behalf of Safe Step Walk-In Tub. The philanthropy helped change the company's trajectory and was nicknamed KARMA by its executives and team members. Enjoy 434 hours of footage whittled down to 4 minutes and 34 seconds. The program worked. Safe Step, with a PR program for the ages managed by derekPR, became a game changer and a difference maker and remains one today while enriching the lives of thousands along the way -- derek