No, I did not pitch Saturday Night Live for this. Yet, the DOLLARITA ignited the margarita-for-a-buck craze. It was the brainchild of SSCP, a celebrated franchise partner of Applebee’s. The idea itself was cited in SSCP's achievements when they received the Marketer of the Year award, Applebee’s top marketing honor of the year. With SSCP’s campaign a sales and PR success story, the initiative was later adopted by the entire Applebee’s system. Both SSCP and Applebee’s got a kick out of the unorthodox PR “hit” on SNL’s Weekend Update.
-- derek